The launch and creation of Hï Ibiza was particularly challenging, as it took over the beloved Space club. As the project’s Creative Director starting a year before its opening, I was responsible for all aspects of its communication. From creating its name ("Hï" is the first word you exchange with someone, whether its a person you meet for one night or a lifetime. It’s both a welcome and an invitation), to developing a its launch campaign. I also led the graphic proposals for many of the events, creation of special stunts, social media and content strategy, partnership ideas and opportunities, or the yearly announcement of its line up.
Always keeping an eye on ticket sales, but believing that brand’s credibility and consistency are what truly make a brand endure for years to come. As from the very beginning, the goal of the team and partners was clear: taking the club to the #1 position in the world. A goal we achieved just four years after opening.
