Ushuaïa - Creative Director (2017-2021)

Many people travel to Ibiza with the dream of visiting the World’s #1 Beach Club. A moment they’ve imagined for years. Ushuaïa is an icon, and taking on its creative direction was a great responsibility. When I joined The Night League team, I worked to elevate the brand in the minds of its fans all over the world being a place to visit at least once in a lifetime. Ushuaïa became aspirational.
Those who come to Ushuaïa are seeking to live out a dream they’e been cooking in their minds for a long time. They are true fans of the brand. Understanding that this audience is very different from its sibling, Hï Ibiza, pointed us in the right direction, building a clear and distinctive creative and marketing strategy that took the brand even further forward, while also helping other renowned brands to grow such as ANTS, Tomorrowland or F**k Me I"m Famous.

  • Ushuaïa Creative director
  • Ushuaïa Creative director
  • Ushuaïa Creative director
  • Ushuaïa Creative director
  • Ushuaïa Creative director
  • Ushuaïa Creative director
  • Ushuaïa Creative director